Helping Clients Create
7-Figure Scale-Up
Success For Over 20 Years
Scaling Sales, Profits & Exit Value For Entrepreneurs , CEO's & Leaders
Trusted by thousands of successful entrepreneurs
Meet Paul Avins
Trusted leader in the world of business growth
With a remarkable 20-year track record coaching entrepreneurs and CEOs, Paul knows how to deliver real results. He's successfully guided over 550 companies to surpass £1 million in revenue, with many scaling to an impressive £5 million and £10 million heights, dominating their industries.
Paul's journey has been marked by resilience, having survived a life-threatening asthma attack nine years ago, a testament to his unwavering commitment to helping others overcome adversity.
As the CEO of Massive Action Coaching, he leads 'Team Purple,' renowned for delivering world-class events, masterminds, and retreats that inspire and empower entrepreneurs on their scale-up journeys. Paul is also the driving force behind the No1 Scale-Up Mastermind in the UK, F12, boasting a remarkable 10-year history of creating millionaire business owners.
10
Years of Grown Up Business Retreats
500+
Clients Coached to £1m+
15
Clients Exited for £50 Million
4,500+
Team Members Profiled
Personalised Coaching for Exceptional Results
Elevate your business with Paul's personalised coaching sessions and CEO Days. Discover tailored strategies designed to address your unique challenges and goals. With one-on-one guidance from an industry expert, you'll achieve exceptional results and unlock your full potential.
Client Triumphs
Scaling To New Business Peaks with Paul
JOHN EDWARDS
Helen Goddard
Paul Sherratt
Mark Herbert
Tom Wolfenden
Andy Green
Alex Minchin
Kate Higgins
Shahida Afzal
Why Do Entrepreneurs Trust Paul On Their Scale-Up Journey?
Decades of Expertise
With a remarkable 20-year track record, Paul Avins is a seasoned coach who knows precisely how to transform entrepreneurs and CEOs into success stories. His wealth of experience is the foundation upon which real results are built.
Scaling Up Mastery
Paul has coached over 550 companies not just to cross the £1 million threshold but to soar well beyond, reaching £5 million and £10 million milestones. These businesses have risen to dominate their industries under his expert guidance.
Resilience as a Guiding Light
Paul's personal journey, marked by resilience and tenacity, includes surviving a life-threatening asthma attack.
This first-hand experience with adversity has equipped him with invaluable insights, enabling him to help others navigate challenges and bounce back stronger.
He's also a Dad to Jonathan and has been Married to Sue for over 20 years and believes that your business should give you more LIFE!
7 Figure Companies That Have Implemented Paul's Scale UP Strategies:
The Best Events In The UK For Scale-Up Entrepreneurs
Join us at our extraordinary events, where we'll equip you with the strategies and tools needed to fast-track your business growth.
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Blog for Scale-Up CEOs
Read Paul's Latest Business Growth Tips
Flipping the Script on Business Awards: A Better Way to Celebrate Success
WHEN WE CHANGED OUR AWARDS, PEOPLE SAID IT WOULDN'T WORK. HERE'S WHY THEY WERE WRONG
HOW A NEW WAY OF CELEBRATING SUCCESS TRANSFORMED OUR BUSINESS COMMUNITY
Let me share something that has completely transformed how our business community celebrates success. It’s a story that means a lot to me.
After 20 years of coaching over 550 businesses to scale past £1m (with many reaching £5m and £10m), I realized something was off. Traditional awards ceremonies, while well-intentioned, only focused on one winner. The result? Many deserving business leaders walked away feeling like they didn’t measure up.
That didn’t sit right with me. I know the truth about business growth – and it’s not about beating someone else.
WHY COMPARING YOURSELF TO OTHERS DOESN’T WORK
Business growth isn’t about comparison; it’s about your progress, your milestones, and reaching your next level. Every forward step matters, and that’s exactly what we decided to celebrate.
A SUCCESS STORY WORTH CELEBRATING: GUY BARTLETT
Take Guy Bartlett, founder of The Business Buyers Club. Guy has pulled off more than 150 successful deals and built a portfolio worth £26 million. His story shows what happens when you focus on consistent growth and strategic acquisitions.
But here’s the thing – Guy’s story is just one of many. In our community, every journey is unique and deserves recognition.
WE REIMAGINED OUR AWARDS – HERE’S HOW
We changed our awards to honor every major milestone. Now, we celebrate moments like:
Breaking through £1m in revenue for the first time – a game-changing achievement.
Completing a £1m+ acquisition – a huge win in today’s market.
Growing by £1m+ in just 12 months – that’s scale-up success!
Developing leadership as a Scale-Up CEO – because growth starts at the top.
Joining the £10m+ club – a transformation few achieve.
Successfully exiting a business – the ultimate milestone for an entrepreneur.
FROM COMPETITION TO COMMUNITY
The results have been incredible. We replaced competition with collaboration. We turned comparison into community. Every time someone reaches a milestone, they show others what’s possible.
In our Scale-Up Masterminds and F12 community, we’ve seen a pattern: When progress is celebrated, more progress follows. Recognizing each step encourages more entrepreneurs to pursue their next big goal.
IMAGINE IF EVERY STEP WAS CELEBRATED
How would your business journey change if every major milestone was recognized? Instead of asking, “Am I the best?” you’d ask, “Am I growing?”
JOIN US IN CELEBRATING BUSINESS SUCCESS
Next week, we’re gathering to honor another round of achievements. The energy in the room will be electric as we recognize every business leader who has made strides this year.
If you’re a growth-minded entrepreneur who believes in positive progress, we have a few seats saved for you.
YOUR SUCCESS INSPIRES OTHERS
Remember, your success journey isn’t just about you. When you achieve your goals and share your wins, you inspire others to reach for more.
READY TO CELEBRATE YOUR NEXT MILESTONE?
Let’s make business growth a journey worth celebrating – every step of the way.
Your Business Growth Partner,
Paul
P.S. The path to £1m, £5m, or £10m+ isn’t a straight line. But with the right community around you, it’s an incredibly rewarding journey. Let’s celebrate your next milestone together!
Want to continue this conversation? Connect with me on LinkedIn or reach out through my website for more insights on scaling your business successfully.
Flipping the Script on Business Awards: A Better Way to Celebrate Success
WHEN WE CHANGED OUR AWARDS, PEOPLE SAID IT WOULDN'T WORK. HERE'S WHY THEY WERE WRONG
HOW A NEW WAY OF CELEBRATING SUCCESS TRANSFORMED OUR BUSINESS COMMUNITY
Let me share something that has completely transformed how our business community celebrates success. It’s a story that means a lot to me.
After 20 years of coaching over 550 businesses to scale past £1m (with many reaching £5m and £10m), I realized something was off. Traditional awards ceremonies, while well-intentioned, only focused on one winner. The result? Many deserving business leaders walked away feeling like they didn’t measure up.
That didn’t sit right with me. I know the truth about business growth – and it’s not about beating someone else.
WHY COMPARING YOURSELF TO OTHERS DOESN’T WORK
Business growth isn’t about comparison; it’s about your progress, your milestones, and reaching your next level. Every forward step matters, and that’s exactly what we decided to celebrate.
A SUCCESS STORY WORTH CELEBRATING: GUY BARTLETT
Take Guy Bartlett, founder of The Business Buyers Club. Guy has pulled off more than 150 successful deals and built a portfolio worth £26 million. His story shows what happens when you focus on consistent growth and strategic acquisitions.
But here’s the thing – Guy’s story is just one of many. In our community, every journey is unique and deserves recognition.
WE REIMAGINED OUR AWARDS – HERE’S HOW
We changed our awards to honor every major milestone. Now, we celebrate moments like:
Breaking through £1m in revenue for the first time – a game-changing achievement.
Completing a £1m+ acquisition – a huge win in today’s market.
Growing by £1m+ in just 12 months – that’s scale-up success!
Developing leadership as a Scale-Up CEO – because growth starts at the top.
Joining the £10m+ club – a transformation few achieve.
Successfully exiting a business – the ultimate milestone for an entrepreneur.
FROM COMPETITION TO COMMUNITY
The results have been incredible. We replaced competition with collaboration. We turned comparison into community. Every time someone reaches a milestone, they show others what’s possible.
In our Scale-Up Masterminds and F12 community, we’ve seen a pattern: When progress is celebrated, more progress follows. Recognizing each step encourages more entrepreneurs to pursue their next big goal.
IMAGINE IF EVERY STEP WAS CELEBRATED
How would your business journey change if every major milestone was recognized? Instead of asking, “Am I the best?” you’d ask, “Am I growing?”
JOIN US IN CELEBRATING BUSINESS SUCCESS
Next week, we’re gathering to honor another round of achievements. The energy in the room will be electric as we recognize every business leader who has made strides this year.
If you’re a growth-minded entrepreneur who believes in positive progress, we have a few seats saved for you.
YOUR SUCCESS INSPIRES OTHERS
Remember, your success journey isn’t just about you. When you achieve your goals and share your wins, you inspire others to reach for more.
READY TO CELEBRATE YOUR NEXT MILESTONE?
Let’s make business growth a journey worth celebrating – every step of the way.
Your Business Growth Partner,
Paul
P.S. The path to £1m, £5m, or £10m+ isn’t a straight line. But with the right community around you, it’s an incredibly rewarding journey. Let’s celebrate your next milestone together!
Want to continue this conversation? Connect with me on LinkedIn or reach out through my website for more insights on scaling your business successfully.
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Meet The Team
Paul Avins
Master Coach
Sue Avins
Chief Positivity Officer
Becky Tegg
Head Of Awesome Events
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Operations & Finance Manager
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