WHEN WE CHANGED OUR AWARDS, PEOPLE SAID IT WOULDN'T WORK. HERE'S WHY THEY WERE WRONG

HOW A NEW WAY OF CELEBRATING SUCCESS TRANSFORMED OUR BUSINESS COMMUNITY

Let me share something that has completely transformed how our business community celebrates success. It’s a story that means a lot to me.

After 20 years of coaching over 550 businesses to scale past £1m (with many reaching £5m and £10m), I realized something was off. Traditional awards ceremonies, while well-intentioned, only focused on one winner. The result? Many deserving business leaders walked away feeling like they didn’t measure up.

That didn’t sit right with me. I know the truth about business growth – and it’s not about beating someone else.

WHY COMPARING YOURSELF TO OTHERS DOESN’T WORK

Business growth isn’t about comparison; it’s about your progress, your milestones, and reaching your next level. Every forward step matters, and that’s exactly what we decided to celebrate.

A SUCCESS STORY WORTH CELEBRATING: GUY BARTLETT

Take Guy Bartlett, founder of The Business Buyers Club. Guy has pulled off more than 150 successful deals and built a portfolio worth £26 million. His story shows what happens when you focus on consistent growth and strategic acquisitions.

But here’s the thing – Guy’s story is just one of many. In our community, every journey is unique and deserves recognition.

WE REIMAGINED OUR AWARDS – HERE’S HOW

We changed our awards to honor every major milestone. Now, we celebrate moments like:

• Breaking through £1m in revenue for the first time – a game-changing achievement.

• Completing a £1m+ acquisition – a huge win in today’s market.

• Growing by £1m+ in just 12 months – that’s scale-up success!

• Developing leadership as a Scale-Up CEO – because growth starts at the top.

• Joining the £10m+ club – a transformation few achieve.

• Successfully exiting a business – the ultimate milestone for an entrepreneur.

  ---

FROM COMPETITION TO COMMUNITY

The results have been incredible. We replaced competition with collaboration. We turned comparison into community. Every time someone reaches a milestone, they show others what’s possible.

In our Scale-Up Masterminds and F12 community, we’ve seen a pattern: When progress is celebrated, more progress follows. Recognizing each step encourages more entrepreneurs to pursue their next big goal.

IMAGINE IF EVERY STEP WAS CELEBRATED

How would your business journey change if every major milestone was recognized? Instead of asking, “Am I the best?” you’d ask, “Am I growing?”

JOIN US IN CELEBRATING BUSINESS SUCCESS

Next week, we’re gathering to honor another round of achievements. The energy in the room will be electric as we recognize every business leader who has made strides this year.

If you’re a growth-minded entrepreneur who believes in positive progress, we have a few seats saved for you.

YOUR SUCCESS INSPIRES OTHERS

Remember, your success journey isn’t just about you. When you achieve your goals and share your wins, you inspire others to reach for more.

READY TO CELEBRATE YOUR NEXT MILESTONE?

Let’s make business growth a journey worth celebrating – every step of the way.

Your Business Growth Partner,

Paul

P.S. The path to £1m, £5m, or £10m+ isn’t a straight line. But with the right community around you, it’s an incredibly rewarding journey. Let’s celebrate your next milestone together!

Want to continue this conversation? Connect with me on LinkedIn or reach out through my website for more insights on scaling your business successfully.